US9.5 SGD$299 Nike Air Jordan 3 DTRT

It's the hottest day of the summer. You can do nothing, you can do something, or you can...

US9.5 UK8.5 EUR43 CM27.5
Nike Air Jordan 3 "Do the right thing"
Product Code: 315297-471
Color: Brisk Blue/Pro Gold-Radient Green
SGD$299

In 1988, Weiden + Kennedy and Nike put together arguably one of the best series of commercials to ever air on TV. Film maker and actor Spike Lee was called upon to play Mars Blackmon (a character from She’s Gotta Have It) alongside Michael Jordan in 30 second TV spots as a trash talking, sidekick of MJ.

The following year, Spike Lee placed many Nike sneakers in his movie, Do The Right Thing. In the movie one of the most famous scenes included Buggin Out getting his Air Jordan 4’s scuffed and his unforgettable reaction. The Jordan 4’s weren’t the only Air Jordans to make the film - the Air Jordan 3 also had a cameo in the film and was also on movie cover/poster.

The “Do The Right Thing” Jordan 3 took inspiration from the colors of the movie’s poster to thank Spike Lee for his work with Nike and Jordan over the years.

Do the Right Thing is a 1989 film written, produced and directed by Spike Lee. The film tells a tale of bigotry and racial conflict in a multi-ethnic community in the Bedford-Stuyvesant neighborhood of Brooklyn, New York on the hottest day of the year. Filmed on Stuyvesant Avenue between Lexington Avenue and Quincy Street, the film stars Lee, Danny Aiello, Ossie Davis, Ruby Dee, Richard Edson, Giancarlo Esposito, Bill Nunn, and John Turturro. Do the Right Thing marks the feature film debuts of both Martin Lawrence and Rosie Perez. Samuel L. Jackson plays DJ Mister Señor Love Daddy, an alternative voice of the author to Spike Lee's character.

In 1999, the film was deemed "culturally significant" by the United States Library of Congress and selected for preservation in the National Film Registry, one of five films to do so in its first year of eligibility. A Criterion Collection DVD of Do the Right Thing has been released: it is no. 97 in the Criterion series. In 2007, the American Film Institute listed the film as the 96th greatest American Movie in Film History.

The song "Fight the Power" by Public Enemy is a recurring aural motif in the film, as blasted from a huge boombox toted by Radio Raheem (Nunn). It appears 15 times in the film.

Do the Right Thing remains one of the few films to retain a 100% "Fresh" rating on the critics' site Rotten Tomatoes